SEO audit and competitor analysis
What's wrong with your site and what your competitors do better than you, in a report you can read in one evening.
This is where the "spy" in the name comes from. I look at your competitors using the same public data anyone can see. I’m just more patient about it, and I have the right tools.
Get a quote for an audit
What I compare
| What I look at | Them | You | What you get from it |
|---|---|---|---|
| The searches they show up for | The keywords sending customers to them and not to you. | ||
| The pages that bring them visits | The content you're missing, and the content you have that's written worse than theirs. | ||
| How they look in the results | Titles and descriptions: why people click them instead of you. | ||
| How their site is built | Structure, speed, mobile version. | ||
| Who links to them | The sites that link to them, and which ones could link to you too. | ||
| Their presence on Maps | Categories, reviews, how complete their profile is. |
I only use public information, so your competitors won't notice a thing.
What's in the report
- 01
One-page summary. The main problems, most serious first. Read only this page and you'll still know where to start.
- 02
Indexing. Which pages Google sees, which it doesn’t, and why.
- 03
Technical. Speed, mobile version, redirects, 404 errors, sitemap and robots.txt.
- 04
Content and on-page. Titles, descriptions, headings, and pages that are duplicated or too thin.
- 05
Links. How your pages link to each other, and who links to you from outside.
- 06
Competitor comparison (only in the tiers that include competitors). Searches they capture and you don’t, and content you’re missing.
- 07
Action plan. What to do, in what order, with a time and cost estimate for each item.
You get a PDF plus a spreadsheet listing every issue, page by page. Then we go through it together on a video call of roughly 45 minutes.
The plan is yours. You can have it done by me, by your developer, or by the nephew who's good with computers. I'd go with one of the first two.
How deep do you want to dig?
3-competitor analysis
from €390
Your site holds up, but someone keeps getting ahead of you.
- Competitors, chosen together
- Shared searches, and the ones you're missing
- Content and structure side by side
- Link profile overview
- A list of opportunities, in priority order
Full SEO audit
from €590
You want to know what’s wrong with your site, from the technical side to the copy.
- Report sections 1–5 and 7
- Full site crawl
- Search Console review (with your access)
- Action plan with estimates
- Walkthrough video call
Audit + competitors
from €890
You want to see everything: your site and whoever is ahead of you. It costs €90 less than buying the two separately.
- The full audit
- The full 3-competitor analysis
- One action plan that takes both into account
No VAT applied: Italian flat-rate scheme, Art. 1(54–89) Law 190/2014.
"From" prices are a starting point. The final price is in your written quote, before I start any work.
No position on Google is guaranteed, by me or by anyone else. Results are measured over time, with no promises about position.
How long it takes
This is how long my work takes. Google runs on its own clock.
- 1
Day 0
You accept the quote and give me Search Console access, if you have it. If not, I'll help you set it up.
- 2
Week 1
I crawl the site and collect the data. For competitors, I study Google's results for the searches that matter to you.
- 3
Week 2
I write the report and the action plan.
- 4
Delivery
Roughly 10 working days for a site of up to a few hundred pages. Then the video call.
Which one?
- New site, or never been checked? Full audit.
- Site works fine, but one specific competitor beats you? Competitor analysis.
- About to spend months on SEO? Both. It costs less than heading in the wrong direction.
Questions about the audit
Want a look for yourself first?
SERP snippet preview
See how your page looks on Google, and compare it with a competitor's.
Open the toolWant to know what's wrong?
Send me your site's address and, if you like, the names of two or three competitors. I'll reply with a written quote.
Get a quote for an audit